Our Story

Co-Founders + Co-CEOs + Best Friends, Saba Williams (right) and Olayinka Credle (left), grew up in a society and environment that rarely represented women of color, so they didn’t always believe their Melanin was worth celebrating. At the young ages of 12 and 15, Melanin Essentials co-founders, used chemical relaxers to transform their naturally-coily kinks into straight, Euro-American styled hair. Over time, both experienced hair thinning, breakage, and loss as a result of excessive heat styling and chemical means. After experiencing 4+ years of stunted hair growth, Olayinka and Saba ditched the relaxers and embarked on a journey to find healthy products and process that worked. However, when they went to the stores they couldn’t find any products that worked for their hair and didn’t have harsh chemicals.

In the summer of 2012, they began experimenting with their own homemade hair products using raw, unadulterated ingredients, and stumbled upon the humble beginnings of Melanin Essentials. What started as a natural hair journey to embrace their naturally kinky, curly hair has grown into hair, skin, and body products that prioritizes health and celebrates beauty. Saba and Olayinka are motivated to spread this message to all women: Never allow society’s standards to oppress your true beauty. Today, if Saba and Olayinka aren’t working on a new product to enhance your Melanin, you will find them using their passion to empower women who were just like them.