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Why Melanin?

Making untraditional beauty standards the standard. Beauty shouldn't be at the expense of your body nor the Earth.


We produce high quality, non-toxic personal care products that respect the Earth and your melanin. 


It's no secret that melanin is the first thing you see when you look at someone, but there's more to what meets the eye. By definition, melanin means pigments that give hair, skin, and eyes their color, so we all share in this characteristic, just at different levels. We exist to celebrate individual beauty and melanin while uniting one common truth: we are all beautiful.






Did you know that plastic takes 500 - 1,000 years to disintegrate? Or that by 2050, there will be more plastic than fish in our oceans?Saddening as it is, we're doing our part to become one of the first zero waste beauty brands by choosing packaging options that are environmentally friendly.